Focusing on Little Yellow Birds

May 3, 2010 at 1:35 PM · Filed under Design

I’ve been asked to help market and brand a local dairy in our area called Kenary Dairy. In doing so I’ve created a little yellow bird named “Moe.”

Moe has gone through several stages of drawing and revision and I believe that this is close to the final version of Moe. I’ve created a little background story for Moe to help connect him to the farm and to the consumer.

Here is the quick version of Moe’s story.

Moe is a little chick who was hatched with an unusually long tail. He knows that he is different from all the other chicks on the farm and wonders why he has this long tail. The other chicks make fun of his long tail and pull on it. One day while going by the dairy Moe sees an old faded farm magazine on the ground in the straw and hops over to look at it. There he sees a little yellow bird with a long tail singing in a cage. The words in the magazine are worn and dirty and have been stepped all over by many little muddy chick feet. Moe makes out the word “Kenary” and immediately thinks that he is a “Wild Kenary.” He sings for joy at his “discovery” and is soon singing all over the farm-yard much to the dismay of the other animals. What Moe doesn’t realize is that it is a good thing that he is practicing his “singing” because it will be important for him to have a strong voice one day. He is going to have one of the most important jobs on the farm. He is going to grow up to be the farm rooster. One day it will be his job to wake up the farmer and the other animals everyday so that they can all do their jobs and get people the milk and eggs that they need.

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